• Donna Peterson

Need an Extra Set of Hands for Your Industrial Auction Marketing?

Updated: Jan 7, 2021

When it comes time for Industrial Auction companies to increase their marketing initiatives, there are several options for business owners to consider: hire more employees to an in-house marketing team, utilize various consultants for singular function (research sources, banner creation, content creation), or utilize a full-service marketing agency that can help you with all components to create a cohesive message across all channels.

While each option has its pros and cons, many Industrial Auction companies are discovering that hiring an agency to handle their increased marketing demand is the most cost & time-efficient way to go. Let's review why that is true -

Trust An Expert To Assist Your Marketing Team

Work with people who already know the best sources & messages that will help you achieve business growth by granting you -

  • Access to a veteran marketer who has the expertise to research, create, and implement a cohesive marketing strategy.

  • Knowledge of what has worked, what has not, and what is new in the Industrial Auction space.

  • Insight into what is being discussed at marketing conferences worldwide.

  • Ease of navigation through different publishers and conference companies backed by in-person conversations with each individual company.

Tip: When looking for an agency, be on the lookout for an agency that does work in your specific space (Industrial Auctions) because that's where the breadth of their knowledge will be. Also, find out how long the clients have been with their firm. In this day-and-age, the length of time a company stays with a firm speaks volumes.

Positive Return on Your Investment

An agency is typically held to a higher standard than individual freelancers and must be accountable for every marketing initiative they implement. Always mindful of delivering results, most agencies analyze the results very closely because they use what they find to create more responsive campaigns for the future. Check out this article from Global Marketing Alliance, "5 Ways that Marketers will Need to Drive Value in 2021".

Important: Keep open communication between your company and your agency. Your agency will receive certain results, but it is important they are in-line with what you are seeing on your back end. When you work together with open communications, you will be able to improve on each Industrial Auction campaign to make sure you are achieving your marketing goals.

Reduce Cost

As a business owner, you know the expense involved in hiring an employee - Training, Salary, Taxes, Benefits, Vacation Days, etc. When you use an agency, you have access to a group of Industrial Auction specialists that can be used for 1-off promotion or a long-term commitment. Some agencies have special arrangements with vendors: volume discounts, special data pull, faster turn-around, and multiple channel promotions at no charge. Reputable agencies will pass any savings onto their clients, thus increasing the ROI.

Flexibility Working with an Agency

All companies experience periods of growth and then slower periods. With a marketing agency, you can scale your marketing initiative based on your growth cycle. Find an agency that understands your volatile cycle and will not hold you to a retainer.

Agencies that are confident in their results will work with you because at the end of the day their main objective should be to help you reach your marketing goals. When you find the right agency, they should become an extension of your company working seamlessly to meet deadlines and increase sales.

If you would like to learn more about how a marketing agency can help you, please feel free to contact me directly - Donna Peterson: OR (860)-210-8088

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